Artigo escrito

  • em 09.08.2010
  • às 01:25 PM
  • por sebraerj

Como formar o preço de venda? 33


Um momento muito importante e decisivo para quem tem micro ou pequena empresa é aquele em que se estabelece o preço do produto.
Quais são os fatores que entram na composição, na formação do preço? Assista ao debate e acompanhe a formulação de um exemplo prático.. Problemas na conexão? consulte o áudio.

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Este material é parte do programa Negócios&Soluções, gentilmente cedido pelo Sebrae/SP

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Existem 33 comentários para este assunto

  1. Sebastiao B. Utrine disse:

    Existe um fator de altissima importante, que nunca e abordado em todos os temas que sao apresentado pelo SEBRAE, seja capacidade de producao costumo dizer de que adianta vender R$1.000.000,00 e somente consegue-se produzir R$100.000,00, ao longo dos anos o mercado salvo as suas excessoes formam o preco sendo m.p x %, saber medir a eficiencia produtiva e vital para a base de rateio dos custos fixos

  2. Robson disse:

    Quero aprender a calcular o preço de revendo de um produto, pode indicar um curso neste molde?

  3. Marcos Mascarenhas disse:

    Muito boa a matéria! Gostaria apenas de acrescentar que a percepção do cliente é sempre referente ao “valor” do produto ou serviço e não ao “preço”. Em um salão de beleza, por exemplo, o cliente levará em conta o conforto, o bom atendimento, a segurança e até a fama do profissional.

  4. marcelo disse:

    bom dia tenha uma prestadora de serviço tenho dificuldade em dar o aumento salarial e aumentar o preço do produto que vendo gostaria de saber como poisso fazer isso sem ter prejuizo financeiro obrigado

  5. Ana Cristina disse:

    Muito boa a matéria…..gostaria de aprender mais sobre a formação de preços de venda….existe algum curso on line sobre o assunto?

  6. Jose Robeerto Manna disse:

    Muito bom. Qual o critério para ratear custos fixos utilizo em meu Restaurante, cujo o cardápio é diversificado: pizza vários sabores em três tamanhos, entradas, pratos principais no almoço e no jantar?

  7. leila Luana disse:

    Estou de acordo Marcos Mascarenhas!! Para que o mercado valorize nosso produto nós temos que fazê-lo, antes de tudo.
    ROBSON, ANA CRISTINA e JOSÉ ROBERTO, fiz o curso APF do Sebrae (curso a distância – gratuito). Lá, eles nos dão, passo a passo, todas essas respostas. ÓTIMO!!!

  8. antonio disse:

    Quero aprender a calcular o preço de revenda de um produto, quais as dicas para se iniciar do zero???

  9. Luis Paulo disse:

    Boa noite, o conhecimento sobre custos pode ser aprofundado através do livro Análise de Custos. Disponível em
    Boa leitura.
    O autor

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