Artigo escrito

  • em 25.11.2009
  • às 08:55 AM
  • por sebraerj

Como controlar o meu estoque? 177


A empresa que tem necessidade de fazer estoque para poder realizar melhor as suas vendas deve ter a atenção redobrada, no mínimo em relação a dois fatores:
• Não podem faltar produtos.
• Não podem sobrar produtos em demasia.

Essa é a essência dos estoques nas empresas: o suprimento da quantidade de produtos que o mercado, entenda-se cliente, deseja adquirir de imediato.

Portanto, é mais eficiente, ter a quantidade ideal da demanda, quando se tem planejamento, ou seja, quando o empresário estabelece as seguintes metas:
• Previsão de vendas para os vários períodos do ano.
• Previsão de compras necessárias para atender as expectativas de vendas.
• Previsão do estoque mínimo – que estará representando o estoque de segurança – e que leva em consideração, entre outras questões, o tempo que a empresa tem que esperar para receber as compras realizadas e quando é o caso, também o tempo de produção.

O planejamento de vendas e de compras, também deve indicar as ações de venda que devem ser implementadas para garantirem que o que foi
previsto de fato aconteça. Não dá para planejar e apenas ficar esperando acontecer.

Faça acontecer o que foi planejado. Tenha o que foi planejado como um desafio de vendas a ser conquistado por todos na empresa, inclusive se lembrar de pensar nas ações que contribuam ainda mais para a venda de tudo o que é adquirido, como promoções de vendas, por exemplo.

Antes mesmo de terminar o período correspondente ao planejamento, seja, um mês, um trimestre, etc., acompanhe como as vendas estão se comportando e que outros fatores podem estar influenciando. Não deixe para pensar no problema somente após a sua ocorrência, e se está se percebendo o risco de sobrar em estoque mais do que o previsto, é preciso agir com antecedência e promover estratégias que ao menos minimizem o problema, ou seja, diminuam as sobras excessivas de estoque.

Entende-se por excessiva toda a quantidade que ultrapassar o volume mínimo de estoque.

Vale o esforço para efetivar os controles de estoque, pois isto estará contribuindo para que os lucros gerados nas vendas não fiquem por muito tempo retidos e desvalorizados nos estoques.
Texto extraído do manual Gestão da Micro e Pequena Empresa. Uma publicação do Sebrae/SP em parceria com a Casa do Contabilista de Ribeirão Preto.
Este texto é de responsabilidade do seu autor não refletindo, necessariamente, a opinião do Sebrae/RJ

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